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International Tourism Management

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Course content
In the area of tourism management you will learn to critically evaluate the tourism sector business environment, including tourists and the places they visit. international tourism and global sustainable development will enable you assess the contribution and impacts of tourism on society, while tourism policy, planning and marketing will give you an understanding of the application of innovative ideas to the development of tourism for the future

What will you gain?
The course will provide you with highly relevant and key business management skills, including problem solving, team-working/interpersonal skills, leadership and time management. You will also gain essential communication and decision making experience for a dynamic and fast-paced international environment, including the ability to forecast and evaluate the impact of tourism development in specific contexts. Planning and marketing skills such as data analysis, critical thinking and innovation are also core to the course, as well as knowledge of the latest digital technology and software available for business.

Modules

Year 1

  • Opportunities and resources in tourism (30 credits) – Compulsory
  • Tourism and society (30 credits) – Compulsory
  • Marketing theory and practice (30 credits) – Compulsory
  • The international tourism industry and employability (30 credits) – Compulsory

Year 2

  • Contemporary tourism management (30 credits) – Compulsory
  • Researching people and places (15 credits) – Compulsory
  • Experiential learning overseas (15 credits) – Compulsory
  • Consulting project in tourism (15 credits) – Optional
  • Aviation and passenger transport management (15 credits) – Optional
  • Tourism enterprise and revenue management (15 credits)- Optional
  • Tourism business (15 credits) – Optional
  • Responsible tourism management (15 credits) – Optional
  • Tourism languages (15 credits) – Optional
  • Emerging markets: China and Latin America (15 credits) – Optional
  • Developing employability through work placement (60 credits) – Optional

Year 3

  • Creative branding in tourism (30 credits) – Compulsory
  • Policy and Planning in Tourism (30 credits) – Compulsory
  • Customer service management in tourism and hospitality (15 credits) – Optional
  • Hospitality business management (15 credits) – Optional
  • Event planning and management (15 credits) – Optional
  • Event sector (15 credits) – Optional
  • Tourism in cities (15 credits) – Optional
  • Heritage Tourism (15 credits) – Optional
  • Tourism supply chain and sector analysis (15 credits) – Optional
  • Tourism languages (15 credits) – Optional
  • Dissertation- final year project (30 credits) – Optional
  • Developing Employability through Work placement project (30 credits) – Optional
  • Social media and viral marketing (15 credits) – Optional
  • Work Internship (30 credits) – Optional