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International Business Management (Enhanced) MA


Course content
The first three months of this course will lay the foundations so as you can fully understand how to write academically, extract valuable information from your reading, critically evaluate that information and present it professionally.
Expanding your knowledge and understanding of the theories that inform contemporary international business practice, this gives a base of learning in the fundamental areas of strategy and management in a globalised business environment. Once the basics are in place you will explore areas around decision making, trade and enterprise, while selecting from a number of modules that allow you to purse knowledge in areas you feel are most appropriate to your interests and career aspirations. The aim of the learning is for you to gain the necessary skills to enable you to manage people and organisational activities in dynamic environments and manage products and services within international markets. You will end the course by utilising the knowledge and skills you have learnt to shape and complete your own international management project.


  • Academic Practice in Business (30 Credits) – Compulsory
  • Key Management Concepts (30 Credits) – Compulsory
  • International Business Strategy (30 Credits) – Compulsory
  • Global Supply Chain Management (15 Credits) – Optional
  • International Entrepreneurship (15 Credits) – Optional
  • Trade and the Multinational Enterprise (15 Credits) – Compulsory
  • Management in a Globalised Context (15 Credits) – Compulsory
  • Managing the Multinational Organisation (15 Credits) – Compulsory
  • Management Analytics (15 Credits) – Compulsory
  • MA International Business Management Project (60 Credits) – Compulsory
  • New Trends in International Business (15 Credits) – Optional
  • International Reward Management (15 Credits) – Optional
  • International and Cross-Cultural Marketing (15 Credits) – Optional
  • Multichannel Marketing Management (15 Credits) – Optional
  • Cross-Cultural Communication and Global Brands (15 Credits) – Optional
  • Entrepreneurship in the Digital Sector (15 Credits) – Optional
  • Applied Corporate Finance (15 Credits) – Optional