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Advertising, Public Relations and Branding BA Honours

Course content
This innovative course explores a broad range of subjects and practices within the fields of advertising, PR and branding, from creative advertising and promotional video production to social media PR and place branding. You will learn about the traditional differences between paid, earned and owned media, but also the ways in which brand communications are transforming this media landscape.

This course will enable you to develop all the practical skills that are integral to the disciplines of advertising, PR and branding. You will learn the full range of qualitative and quantitative research methods, including digital data analytics, to generate insights into consumer behaviour. These insights will inform the design, development and pitching of creative work and campaigns, which will see you producing strategy documents and promotional media that will include social media content, adverts, events and videos.
By the end of the course you will have developed a compelling portfolio of academic and creative work, but also essential skills in self-branding and reputation management

Modules

Year 1

  • Brands, Media and Society (30 credits) – Compulsory
  • Creative Advertising (30 credits) – Compulsory
  • Public Relations Practice (30 credits) – Compulsory
  • Content Design (30 credits) – Compulsory

Year 2

  • Understanding Consumer Culture (30 credits) – Compulsory
  • Brand Management (30 credits) – Compulsory
  • Campaign Planning (30 credits) – Compulsory
  • Creative Industries Work Placement (30 credits) – Optional
  • Promotional Cultures (30 credits) – Optional
  • Promotional Video Production (30 credits) – Optional

Year 3

  • Independent Project (30 credits) – Compulsory
  • Digital Advertising (30 credits) – Compulsory
  • Social Media and Public Relations (30 credits) – Compulsory
  • Campaigns and Social Impact (30 credits) – Optional
  • Entrepreneurship (30 credits) – Optional
  • Place Branding and International Diplomacy (30 credits) – Optional